SARA SAMPAIO HAS GORGEOUS HAIR IN MOROCCANOIL CAMPAIGN

Fashion

Sara Sampaio stars in Moroccanoil campaign
Sara Sampaio stars in Moroccanoil campaign

Beauty and lifestyle brand Moroccanoil just announced a new brand ambassador. Victoria’s Secret Angel Sara Sampaio succeeds Rosie Huntington-Whiteley as the face. Sara looks super glamorous in the official campaign images captured by Norman Jean Roy. The Portuguese model looks like a goddess with her hair in volume-filled waves. Renato Campora worked on hair for the advertisements with Carolina Gonzalez on makeup.

“Moroccanoil products not only make me look amazing, they make me feel amazing knowing I’m using only the highest quality oil-infused formulas for my hair and skin,” Sara says in an official statement. “As such a huge fan of the brand for years, I felt incredibly honored to be selected as the new Moroccanoil Beauty Ambassador.”

SARA SAMPAIO – MOROCCANOIL CAMPAIGN

Moroccanoil names Portuguese model Sara Sampaio its new brand ambassador
Moroccanoil names Portuguese model Sara Sampaio its new brand ambassador
Sara Sampaio fronts Moroccanoil's new campaign
Sara Sampaio fronts Moroccanoil’s new campaign

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DOUTZEN KROES STUNS AS THE FACE OF HUNKEMÖLLER LINGERIE

Fashion

Doutzen Kroes stars in Hunkemöller lingerie campaign

Doutzen Kroes is flaunting her body as the new face of Dutch lingerie brandHunkemöller. The former Victoria’s Secret Angel strips down while wearing her hair in bombshell waves and sultry eyelashes. In addition to the campaign, Doutzen will collaborate with the label on a collection called ‘Doutzen’s Stories’. The blonde wears a mix of lingerie sets, bodysuits and bralettes while posing in bed.


DOUTZEN KROES – HUNKEMÖLLER ‘DOUTZEN’S STORIES’ CAMPAIGN

Doutzen Kroes flaunts her curves in Hunkemöller lingerie advertising campaign
Doutzen Kroes flaunts her curves in Hunkemöller lingerie advertising campaign
Model Doutzen Kroes is named the brand ambassador of Hunkemöller
Model Doutzen Kroes is named the brand ambassador of Hunkemöller
Posing in bed, Doutzen Kroes serves blonde bombshell in Hunkemöller underwear
Posing in bed, Doutzen Kroes serves blonde bombshell in Hunkemöller underwear

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Gucci Ranked as Top Brand Among Social Media Influencers

Fashion

Gucci is riding higher than ever on the earth of fashion, and it is not only thanks to its new acclaimed creative director. Ranked by R3 Worldwide and Bomoda as the top brand in the study of social media influencers, Gucci is mastering the art of bonding its refined roots with the world’s leading sources of inspirations, letting luxury meet social media in the best way possible.

Gucci Ranked as Top Brand Among Social Media Influencers


Bomoda, whose “team of data scientists, strategists, and market experts, helps companies delve into China and other emerging markets”, and R3 Worldwide, “a global consulting firm focused on improving the effectiveness and efficiency of marketers and their agencies”, joined forces to analyze 25 different luxury brands, studying their effectiveness and likeability among influencers and celebrity bloggers on platforms such as WeChat and Weibo.

Bomoda described the study as “a representative pool of those we have observed making the most significant efforts in China in the past two quarters”, with its report analyzing the “mentions, likes, reads, sentiment, purchase intent and total engagement — to form an overall picture of the strongest brands and the strongest opinion leaders.”

As for the selected labels, Bomoda and R3 Worldwide specifically looked for luxury labels that make ample usage of ‘key opinion leaders’ (KOLs) in China, such as TV celebrities and renowned socialites. The companies included in the researches non-Chinese KOLs on both WeChat and Weibo too, with Kendall Jenner being, of course, at the top of the case study, as her androgynous, urban-chic style is especially “favored by Chinese female Millennials to a greater degree than any current Western personality. This wave aligned her closely on Weibo and WeChat with ‘now’ trends such as slip dresses, crop tops, activewear and slippers.”

The report also meticulously analyzes each one of the luxury Maisons’ efficiency online, applying its criteria to more in-depth areas and case studies that are even more specific. While Gucci is at the core of both Weibo and WeChat’s rankings, the report’s authors mentioned Bulgari, DiorLancôme and Estée Lauder as Weibo’s top-4 associated brands, and Tiffany, Bulgari and Esteé Lauder as WeChat’s. Such results will likely help all of these Maisons build stronger engagements and partnerships with the Eastern World, just in time for the fashion-hungry Chinese market to triple by 2020.

As for the overall list, Bomoda and R3 Worldwide awarded Dior with a silver medal, andLouis Vuitton with a bronze one. Given the fact that Givenchy and Chanel were respectively ranked at number four and five, we can fairly state France is somewhat monopolizing the Chinese market.

Although such results are astonishing indeed, one more thing is worth mentioning.

As stated by the report’s authors, many KOLs are “indeed inefficient, but this is more a matter of misaligned and mismanaged expectations than a lack of relevance. For every one celebrity who commands large sums to promote a brand’s products but fails to generate the expected results, there is an unheralded and unpaid fashion blogger generating the necessary engagement and positive sentiment to affect sales.”

The report thus simultaneously reminds us – customers/social media influencers, as well asthem – the luxury labels, that the key to success is neither immediate nor easy. Buzzing around about a certain topic/luxury piece isn’t enough, and although numbers are indeed relevant, (positive) content and an immediate response will always be more valuable.

Tag: Gucci TOP Brand

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THE GUCCIGHOST T-SHIRT THAT HAS ALYSSA HIDING HER CREDIT CARD

Fashion

Gucci t-shirt, $590, available at Net-A-Porter.



Gucci t-shirt


I attended my very first Gucci show in Milan back in February, and while I'll admit my seat was located in what most would consider to be the nosebleed section, that didn't make it any less magical. This is thanks in part to the pieces designed in collaboration with GucciGhost — a.k.a. Brooklyn-based artist Trevor Andrew — that featured bold, graffiti-inspired renditions of the classic logo and brought a modern, streetwise element to the otherwise eccentric, vintage-inspired collection. 




The GucciGhost tags adorned everything from a bright red fur coat and a pleated midi skirt to oversized bomber jackets and handbags, and while those are statement pieces that I'd seriously consider opening a new line of credit for, this T-shirt that just arrived on Net-A-Porter is slightly less prohibitive. It's simple, white and boxy, but is printed with an adorable branded skull on the front, and tagged with "Life Is Gucci" across the back. How's that for a motto to live by?

At $590, this would put a significant dent in my fall shopping budget, but it's something I would wear to shreds — with jeans, with a high-waisted skirt and heels, layered underneath button-downs and a leather jacket, etc. Plus, each time I'd put it on, I'd essentially be spreading those positive "Life Is Gucci" vibes to anyone I encountered, which has to be worth something, right? 

Tag: the GUCCIGHOST

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SOFIA TESMENITSKAYA WEARS CHANEL FOR ELLE MEXICO EDITORIAL

Fashion

Sofia Tesmenitskaya stars in ELLE Mexico's August issue
Sofia Tesmenitskaya stars in ELLE Mexico’s August issue

Sofia Tesmenitskaya shows off a different side of Chanel in the August 2016 issue ofELLE Mexico. Photographed by Paul Morel, the Russian model strips down in looks from the fall collection. Stylist Adele Cany selects a mix of embroidered jackets, tweed dresses and fishnet stockings for Sofia to wear. When it comes to beauty, hairstylist Jean-Baptiste Santens creates her tight curls while makeup artist Virginie Rascel gives her graphic eyeliner.


ELLE MEXICO EDITORIAL: SOFIA TESMENITSKAYA IN CHANEL BY PAUL MOREL

Photographed by Paul Morel, the models poses in looks from Chanel
Photographed by Paul Morel, the models poses in looks from Chanel
Sofia Tesmenitskaya models Chanel gloves, pants and boots
Sofia Tesmenitskaya models Chanel gloves, pants and boots
Sofia Tesmenitskaya gets her closeup with curly hairstyle and Chanel jacket
Sofia Tesmenitskaya gets her closeup with curly hairstyle and Chanel jacket
Sofia Tesmenitskaya poses in Chanel embroidered capelet and fishnet stockings
Sofia Tesmenitskaya poses in Chanel embroidered capelet and fishnet stockings
Sofia Tesmenitskaya models Chanel oversized hoop earrings
Sofia Tesmenitskaya models Chanel oversized hoop earrings
The models wear Chanel bodysuit, fishnet stockings and ankle boots
The models wear Chanel bodysuit, fishnet stockings and ankle boots
Sofia Tesmenitskaya models tweed dress from Chanel
Sofia Tesmenitskaya models tweed dress from Chanel
Sofia Tesmenitskaya bundles up in Chanel plaid coat
Sofia Tesmenitskaya bundles up in Chanel plaid coat
Sofia Tesmenitskaya wears curly hairstyle
Sofia Tesmenitskaya wears curly hairstyle

Tag: CHANEL

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ANTHONY VACCARELLO PUTS HIS OWN BRAND ON HOLD TO FOCUS ON SAINT LAURENT

Fashion

Anthony Vaccarello. Photo: Ian Gavan/Getty Images

 the brand, is taking a break. The designer announced on Tuesday morning that he has put his sexy womenswear line on hold to focus on his creative director role at  His namesake label, which launched in 2008, has no plans to show during Paris Fashion Week.

"This adventure has been amazing but I now feel the need to fully focus on this new project," said the designer in an official statement. Vaccarello's final fall 2016 collection is currently available at select retailers.

With Fashion Month approaching, Vaccarello is one of three newly hired creative directors who will showcase their first collections for major French fashion houses, including for Dior and  for Lanvin. He also joins a string of designers who have recently shuttered their eponymous businesses for new jobs at big brands. According to  Jarrar closed her six-year-old label once she landed at Lanvin. 

Last year, Sébastien Meyer and Arnaud Vaillant put their young label  on hold to focus on revamping Courrèges, a 54-year-old brand. Around the same time, Kris Van Assche  for his creative director role at Dior Homme. Jonathan Saunders also bid farewell to the  at the end of 2015. Though his departure stirred rumors that he was likely going to Dior, Diane von Furstenberg surprisingly announced in May that the Scottish designer was hired as DVF's 

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