KARLIE KLOSS’ CASUAL COOL EXPRESS COLLABORATION

Fashion

Karlie Kloss for Express clothing collaboration
New arrivals: Karlie Kloss for Express clothing collaboration

Top model Karlie Kloss is trying her hand at designing with a brand new clothing collection with Express. The American beauty can also be seen in the label’s spring campaign. Karlie designed 17 essential pieces to be worn 100s of ways. From embroidered denim jackets to breezy maxi dresses and soft cotton tees, these designs can easily fit into your wardrobe. Prices start at under $20 and go up to $168.

KARLIE KLOSS X EXPRESS COLLECTION

Karlie Kloss for Express Dot Print Tie Back Maxi Dress $88
Karlie Kloss for Express Dot Print Tie Back Maxi Dress $88
“Featuring an open tie back, pretty print and soft, flowing fit, it’s a lovely look, day or night.”
Karlie Kloss for Express Satin Reversible Optimist Bomber Jacket $168
Karlie Kloss for Express Satin Reversible Optimist Bomber Jacket $168
“Double your styling options with this sleek, satin bomber jacket. What’s not to love?”
Karlie Kloss for Express Oversized Destroyed Embellished Denim Jacket $168
Karlie Kloss for Express Oversized Destroyed Embellished Denim Jacket $168
“Throw on an embellished denim jacket for instant casual-chic. Pair with colorful tops, dresses and more.”
Karlie Kloss for Express Satin Reversible Bomber Jacket $168
Karlie Kloss for Express Satin Reversible Bomber Jacket $168
“Double your options with a reversible bomber jacket. Inspired by, and designed for you.”
Karlie Kloss for Express Heart and Smiley Face Pin Set $29.90
Karlie Kloss for Express Heart and Smiley Face Pin Set $29.90
“These way-cool pins help put a unique-to-you spin on denim and bomber jackets, bags, hats and more.”
Karlie Kloss for Express Dream Big Pom Keychain and Bag Charm $19.90
Karlie Kloss for Express Dream Big Pom Keychain and Bag Charm $19.90
“Keep it together Like A Kloss with this playful, pom-accented accessory that clips on easily to bags and key rings.”
Karlie Kloss for Express High Waisted (Minus The) Leather Mini Skirt $49.90
Karlie Kloss for Express High Waisted (Minus The) Leather Mini Skirt $49.90
“This edgy-meets-elegant faux leather mini is a sleek, sexy choice for an unforgettable night out.”
Karlie Kloss for Express Optimist Graphic Tee $29.90
Karlie Kloss for Express Optimist Graphic Tee $29.90
“Look on the bright side, celebrate a life without limits with this go-getter tee.”

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ALISA AHMANN IS A VISION IN PRINTS FOR HARPER’S BAZAAR TURKEY

Fashion

Alisa Ahmann on Harper's Bazaar Turkey April 2017 Cover
Alisa Ahmann on Harper’s Bazaar Turkey April 2017 Cover

Looking like a flower child, model Alisa Ahmann graces the April 2017 cover of Harper’s Bazaar Turkey. The blonde beauty wears an Etro jacket and shirt with an Erickson Beamon choker necklace. Photographed by James Houston, Alisa models bohemian inspired looks in the colorful studio images. Stylist Sarah Gore Reeves dresses the German stunner in the designs of Miu Miu, Celine, Simone Rocha and more.

EDITORIAL: ALISA AHMANN STARS IN HARPER’S BAZAAR TURKEY APRIL 2017 COVER STORY

Model Alisa Ahmann wears Miu Miu bustier
Model Alisa Ahmann wears Miu Miu bustier
Posing with a flower, Alisa Ahmann models Etro shirt and coat with Erickson Beamon jewelry
Posing with a flower, Alisa Ahmann models Etro shirt and coat with Erickson Beamon jewelry
Wearing purple eyeshadow, Alisa Ahmann wears Altuzarra belt as a scarf
Wearing purple eyeshadow, Alisa Ahmann wears Altuzarra belt as a scarf
Striking a pose, Alisa Ahmann models Etro printed dress and Erickson Beamon jewelry
Striking a pose, Alisa Ahmann models Etro printed dress and Erickson Beamon jewelry
Alisa Ahmann poses in Celine dress with funnel neck
Alisa Ahmann poses in Celine dress with funnel neck
Model Alisa Ahmann wears Simone Rocha dress and Gucci platforms
Model Alisa Ahmann wears Simone Rocha dress and Gucci platforms
Getting her closeup, Alisa Ahmann models Coach 1941 jacket and Erickson Beamon choker necklace
Getting her closeup, Alisa Ahmann models Coach 1941 jacket and Erickson Beamon choker necklace
Alisa Ahmann poses in printed Miu Miu bustier, shorts and shawl
Alisa Ahmann poses in printed Miu Miu bustier, shorts and shawl

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ADIDAS ORIGINALS BY ALEXANDER WANG’S SPORTY COLLABORATION

Fashion

adidas Originals by Alexander Wang Collection
New arrivals: adidas Originals by Alexander Wang’s streetwear collection

After a long wait, part III of the adidas Originals by Alexander Wang collection has arrived online. Exploring the link between fashion and streetwear, the line of apparel and footwear takes on the athleisure trend full force. From suede sneakers to embroidered track pants and fleece jackets, these pieces will easily fit into your wardrobe. Discover some of our favorites from the adidas Originals by Alexander Wang collection below. 

ALEXANDER WANG X ADIDAS ORIGINALS COLLECTION III

adidas Originals by Alexander Wang Combo Cotton Sweatpants $160, Available at Barneys
adidas Originals by Alexander Wang Combo Cotton Sweatpants $160, Available at Barneys.com
“These adidas Originals by Alexander Wang sweatpants feature detail at the front with an inverted adidas Originals logo.”
adidas Originals by Alexander Wang Skate Suede Sneakers $180, available at Net-a-Porter
adidas Originals by Alexander Wang Skate Suede Sneakers $180, available at Net-a-Porter.com
“This low-top pair comes constructed from supple mushroom suede and set on a chunky chevron-embossed rubber sole.”
adidas Originals by Alexander Wang Cotton Logo Sweatshirt $160, Available at Barneys
adidas Originals by Alexander Wang Cotton Logo Sweatshirt $160, Available at Barneys.com
This sweatshirt is “crafted in alternating stripes of grey French terry and white fleece.”
adidas Originals by Alexander Wang Suede Trimmed Leather High Top Sneakers $260, Available at Net-a-Porter.com
adidas Originals by Alexander Wang Suede Trimmed Leather High Top Sneakers $260, Available at Net-a-Porter.com.
“These gray and white leather sneakers have a marled jersey tongue and black suede patches at the heel and sides.”
adidas Originals by Alexander Wang Embroidered Jacquard T-Shirt $110, Available at Net-a-Porter
adidas Originals by Alexander Wang Embroidered Jacquard T-Shirt $110, Available at Net-a-Porter.com.
“This burgundy T-shirt is woven from a lustrous monogrammed jacquard and embroidered with white threads.”
adidas Originals by Alexander Wang Embroidered Jacquard Track Pants $210, Available at Net-a-Porter
adidas Originals by Alexander Wang Embroidered Jacquard Track Pants $210, Available at Net-a-Porter.com
“These track pants are cut from flexible jacquard featuring the sportswear brand’s unmistakable monogram.”
adidas Originals by Alexander Wang InOut Cotton Fleece Track Pants $160, Available at Net-a-Porter.com
adidas Originals by Alexander Wang InOut Cotton Fleece Track Pants $160, Available at Net-a-Porter.com
“Designed to look inside out, these black track pants are made from brushed cotton-fleece and have a ribbed drawstring waistband.”
adidas Originals by Alexander Wang Long Windbreaker Jacket $330, Available at Barneys
adidas Originals by Alexander Wang Long Windbreaker Jacket $330, Available at Barneys.com.
“The jacket’s crafted from logo-print tech faille embellished with raw-edge white and black signature 3-Stripes.”
adidas Originals by Alexander Wang Reversible Fleece Jacquard Bomber Jacket $390, Available at Net-a-Porter
adidas Originals by Alexander Wang Reversible Fleece Jacquard Bomber Jacket $390, Available at Net-a-Porter.com
“This reversible bomber jacket is made from cozy fleece on one side and lustrous monogrammed jacquard on the other.”

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SARA SAMPAIO HAS GORGEOUS HAIR IN MOROCCANOIL CAMPAIGN

Fashion

Sara Sampaio stars in Moroccanoil campaign
Sara Sampaio stars in Moroccanoil campaign

Beauty and lifestyle brand Moroccanoil just announced a new brand ambassador. Victoria’s Secret Angel Sara Sampaio succeeds Rosie Huntington-Whiteley as the face. Sara looks super glamorous in the official campaign images captured by Norman Jean Roy. The Portuguese model looks like a goddess with her hair in volume-filled waves. Renato Campora worked on hair for the advertisements with Carolina Gonzalez on makeup.

“Moroccanoil products not only make me look amazing, they make me feel amazing knowing I’m using only the highest quality oil-infused formulas for my hair and skin,” Sara says in an official statement. “As such a huge fan of the brand for years, I felt incredibly honored to be selected as the new Moroccanoil Beauty Ambassador.”

SARA SAMPAIO – MOROCCANOIL CAMPAIGN

Moroccanoil names Portuguese model Sara Sampaio its new brand ambassador
Moroccanoil names Portuguese model Sara Sampaio its new brand ambassador
Sara Sampaio fronts Moroccanoil's new campaign
Sara Sampaio fronts Moroccanoil’s new campaign

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DOUTZEN KROES STUNS AS THE FACE OF HUNKEMÖLLER LINGERIE

Fashion

Doutzen Kroes stars in Hunkemöller lingerie campaign

Doutzen Kroes is flaunting her body as the new face of Dutch lingerie brandHunkemöller. The former Victoria’s Secret Angel strips down while wearing her hair in bombshell waves and sultry eyelashes. In addition to the campaign, Doutzen will collaborate with the label on a collection called ‘Doutzen’s Stories’. The blonde wears a mix of lingerie sets, bodysuits and bralettes while posing in bed.


DOUTZEN KROES – HUNKEMÖLLER ‘DOUTZEN’S STORIES’ CAMPAIGN

Doutzen Kroes flaunts her curves in Hunkemöller lingerie advertising campaign
Doutzen Kroes flaunts her curves in Hunkemöller lingerie advertising campaign
Model Doutzen Kroes is named the brand ambassador of Hunkemöller
Model Doutzen Kroes is named the brand ambassador of Hunkemöller
Posing in bed, Doutzen Kroes serves blonde bombshell in Hunkemöller underwear
Posing in bed, Doutzen Kroes serves blonde bombshell in Hunkemöller underwear

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Gucci Ranked as Top Brand Among Social Media Influencers

Fashion

Gucci is riding higher than ever on the earth of fashion, and it is not only thanks to its new acclaimed creative director. Ranked by R3 Worldwide and Bomoda as the top brand in the study of social media influencers, Gucci is mastering the art of bonding its refined roots with the world’s leading sources of inspirations, letting luxury meet social media in the best way possible.

Gucci Ranked as Top Brand Among Social Media Influencers


Bomoda, whose “team of data scientists, strategists, and market experts, helps companies delve into China and other emerging markets”, and R3 Worldwide, “a global consulting firm focused on improving the effectiveness and efficiency of marketers and their agencies”, joined forces to analyze 25 different luxury brands, studying their effectiveness and likeability among influencers and celebrity bloggers on platforms such as WeChat and Weibo.

Bomoda described the study as “a representative pool of those we have observed making the most significant efforts in China in the past two quarters”, with its report analyzing the “mentions, likes, reads, sentiment, purchase intent and total engagement — to form an overall picture of the strongest brands and the strongest opinion leaders.”

As for the selected labels, Bomoda and R3 Worldwide specifically looked for luxury labels that make ample usage of ‘key opinion leaders’ (KOLs) in China, such as TV celebrities and renowned socialites. The companies included in the researches non-Chinese KOLs on both WeChat and Weibo too, with Kendall Jenner being, of course, at the top of the case study, as her androgynous, urban-chic style is especially “favored by Chinese female Millennials to a greater degree than any current Western personality. This wave aligned her closely on Weibo and WeChat with ‘now’ trends such as slip dresses, crop tops, activewear and slippers.”

The report also meticulously analyzes each one of the luxury Maisons’ efficiency online, applying its criteria to more in-depth areas and case studies that are even more specific. While Gucci is at the core of both Weibo and WeChat’s rankings, the report’s authors mentioned Bulgari, DiorLancôme and Estée Lauder as Weibo’s top-4 associated brands, and Tiffany, Bulgari and Esteé Lauder as WeChat’s. Such results will likely help all of these Maisons build stronger engagements and partnerships with the Eastern World, just in time for the fashion-hungry Chinese market to triple by 2020.

As for the overall list, Bomoda and R3 Worldwide awarded Dior with a silver medal, andLouis Vuitton with a bronze one. Given the fact that Givenchy and Chanel were respectively ranked at number four and five, we can fairly state France is somewhat monopolizing the Chinese market.

Although such results are astonishing indeed, one more thing is worth mentioning.

As stated by the report’s authors, many KOLs are “indeed inefficient, but this is more a matter of misaligned and mismanaged expectations than a lack of relevance. For every one celebrity who commands large sums to promote a brand’s products but fails to generate the expected results, there is an unheralded and unpaid fashion blogger generating the necessary engagement and positive sentiment to affect sales.”

The report thus simultaneously reminds us – customers/social media influencers, as well asthem – the luxury labels, that the key to success is neither immediate nor easy. Buzzing around about a certain topic/luxury piece isn’t enough, and although numbers are indeed relevant, (positive) content and an immediate response will always be more valuable.

Tag: Gucci TOP Brand

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